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 CHES Logo ACSM Certified Health Fitness Instructor Logo
Certified Health Education Specialist
ACSM Health Fitness Specialist
Over 40 years of health education experience

Health Links

Healthy People 2020 National Health Goals

National Physical Activity Guidelines



To help professionals, individuals and communities use evidence-based health promotion programs to improve living, working, learning and playing conditions.


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2.0 Category I and Continuing Competency CECHs (includes 1 advanced level CECH)
NCHEC Provider # 100538

Continuing Education Self-Study Course

Social Marketing Overview                               2.0 hrs for $12.00

Continuing Education Self-study Course with 2.0 hours of reading assignments and audio files (mp3). Take the 10-question TF, multiple choice and short answer post-test. ($12, for 2.0 credit hours (includes 1 advanced), click here to view Fees (refundable) and register)

  • Easy and convenient: no deadline to complete, study when and where you prefer
  • Study Guide: key document to help you efficiently complete the course. Includes instructions, objectives, assignments, helpful hints, (PDF)
  • Goal: The goal is to prepare health professionals to serve as expert resource persons and communicate and advocate for health with the new physical activity guidelines.
  • Objectives:
    • Articulate definitions and key concepts of social marketing
    • Describe how a manager can help staff use social marketing
    • Describe uses of upstream social marketing

Fees and Registration

Need for the Course

There are: 1) a misunderstanding of social marketing with “many health promoters perceived social marketing as a predominantly promotional or, even more narrowly, a communication activity;” and 2) health promoters often don’t realize how to use commercial and social marketing concepts to conduct effective public health and behavior change programs. These are described in the “Social Marketing in Public Health” article in Section 2 of this Study Guide.

About the Course Developer

Jim Grizzell directed health promotion programs for students and worked with Human Resources for employee wellness at Cal Poly Pomona using social marketing from 1990 through 2004. In 2004 he was hired by the US Air Force (USAF) as its Health Promotion and Fitness Program Manager in the USAF Surgeon’s Health Promotion Operations office. The position came as the result of four qualifications: 1) certification as an MCHES and 2) an American College of Sports Medicine certification as an Exercise Physiologist; and experience 3) using social marketing and 4) in military aviation as a helicopter pilot in the US Army in the 1970s. His primary duty was to train CHES/MCHES on how military works and CDCynergy Social Marketing. The USAF was hiring CHES or MCHES for each Air Force base.

Health Education Partners is a designated provider (designation letters, pdf) of continuing education contact hours (CECH) in health education by the National Commission for Health Education Credentialing, Inc. (NCHEC). This course has been reviewed and approved 2 Category I CHEC for Certified Health Education Specialists (CHES) in health Education.

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* Refund Policy

  • Full refund if payment was 1) electronic at the PayPal sign up link, 2) requested within 60 days of sign up and 3) completion certificate and credit hours not awarded
  • Partial refund (course fee less $10 processing fee) if
    • 1) payment was electronic at the PayPal sign up link, 2) not requested within 60 days and 3) completion certificate with credit hours was not awarded or
    •  1) payment was not through PayPal (i.e., check, money order sent with printed registration form) and 2) completion certificate and credit hours were not awarded
  • No refund at anytime after signup with payment if a completion certificate and credit hours have been awarded