- Jim Grizzell,
Certified Health Education Specialist
ACSM Health Fitness
30 years of health education experience
Healthy People 2020 National Health Goals and Objectives
To provide cost-effective health promotion and disease prevention programs to help large numbers of people achieve optimal lifespan with high quality of health.
Passion - Compassion - Integrity
Please contact us at:
Using Social Marketing for Health Promotion and
Health Education Programs
Self-Study Course and Coached
10.5 CPEs for
RDs/DTRs, 10.5 CECHs for CHES/MCHES
(Category I, includes 4.5 advanced) CECHs
# HE005, NCHEC Provider # MEP3055)
Social Marketing (Definition)
Skills Training and Practical
Select the best of 2 options for you to learn how to do social marketing
Option 1: Self-study
Course with reading materials and videos and take the 30-question multiple choice
post-test based on the Test Your
Knowledge questions at CDCynergy
($30, click here to view Fees
(refundable) and Registration)
Option 2: Develop a program for your work with coaching from a CDCynergy Trainer
($135, click here to view Fees and Registration)
- A quality distance education mentored self-study course with at least 3 hours of phone and unlimited email coaching by a CDC trained Train the Trainer
- Learn more about and use the basic steps of Social Marketing
- Apply the steps for needs assessment, problem description, market research, market strategy, develop cost-effective interventions, prepare for program evaluation and implementation
- Prepare effective BLUF decision briefing and staffing and coordination sheets and a PowerPoint presentation to gain support from your managers and stakeholders (tailored with your organization's format)
- Practical application using an extremely well vetted evidence-based tool, CDCynergy Social Marketing (ver 2)
- Use a real or potential health problem your organization wants to solve
- Frequently Asked Questions
Course Materials, Resources, Guides, Examples
Syllabus for Coached Program Development - (PDF) lists course objectives, describes the project components and provides an agenda with recommended timeline for course activities
- Social Marketing Project Phases and Objectives - (Word) needs assessment, problem description, market research, market strategy, develop cost-effective interventions, prepare for program evaluation and implementation
- Social Marketing National
Excellence Collaborative and Social Marketing 101 (PowerPoint)
- CDCynergy Social Marketing User Training Overview (PowerPoint)
- Is Social Marketing for You (PowerPoint, large file 7.8 mb; PDF, 1.1 mb)
- The Tool for this Course: CDCynergy Social Marketing (ver 2)
- SMART Behavior Change Outcomes Objectives Instructions (PDF)
- Marketing Exposure, Reach and Gross Rating Points (GRP) (PDF)
- Chitlins Case Study "Changing Traditions: Preventing Illness Associated with Chitterlings" Article (PDF)
- Chitlins Case Study for CDCynergy (PowerPoint)
- Chitlins Case Study MyModel for CDCynergy (PDF)
- Social Marketing Primer for Managers and Supervisors (PDF)
- Theory at a Glance (PDF) - a single, concise summary of health behavior theories that was neither overwhelming nor superficial from the National Cancer Institute (use this 60 page book liberally and, in particular, for Phase 1 Step 4)
- MyPlan - (Word) helps you collect information and plan using Phases and Step in CDCynergy - a starter document that contain outlines of a social marketing plan. Contains step by step guidance that will be useful in writing a plan
- MyModel - (Word) a Logic Model that helps you identify target audiences, behaviors to change, exchanges/benefits, strategy and interventions in a concise format. a starter document that contain outlines of a social marketing plan. Contains step by step guidance that will be useful in writing a plan
- Staff Summary Sheet Guidelines and Samples (PDF)
- Bullet Background Paper Guidelines (PDF)
- Decision Brief Presentation Types and Guidelines (PDF)
- Sample Decision Brief Presentations #1, #2
- Project Evaluation Form (Word)
- Sample CHES CECH/CEU Certificate of Completion (PDF) - Participants in online courses must demonstrate participation in the course and successfully complete all assignments and evaluations to receive a certificate of completion.
- Course Evaluation Form (PDF) but will be done online after completion of course
Fees and Registration
Need for the Course
Franks,et al state that “Practitioners’ lack of sufficient training in more systematic approaches to priority setting and program selection serves to perpetuate a reactive style of public health practice.” Specific to social marketing they state “Its use as a tool in public health has been growing although many in the field have incomplete understanding of its techniques, its proper use, or its potential benefits.” Additionally, a survey of 40 health educators and registered dietitians working in the military found that only about one-third and formal academic education, one-third had professional experience in social marketing. They rated themselves at an expertise level of 2.8 on a scale of 5 with 5 being very good. A third had no training and others had had a class session or workshop on social marketing.
Survey of Education and Training in Social Marketing: Take a 10 question 5-minute survey that can add to the knowledge about education and experience in social marketing.
Definitions of Social Marketing
"A process for influencing human behavior on a large scale, using marketing principles for the purpose of societal benefit rather than commercial profit." - William Smith, Executive Vice President, Academy for Educational Development.
"The consumer-driven application of marketing principles and techniques to program development, implementation, and evaluation in an effort to promote change or modification in health behavior." - from Dictionary of Public Health Promotion and Education: terms and concepts by Naomi Modeste and Teri Tamayose.
"...the application of marketing technologies where the bottom line is behavior change." - from Marketing Social Change by Alan Andreasen.
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Quality Indicators of Distance Education
- Student-teacher interaction
- Prompt feedback
- Student support services
- Program evaluation and assessment
- Clear analysis of audience
- Documented technology plan to ensure quality
Institutional support and institutional resoucres
- Course structure guidelines
- Active learning techniques
diverse ways of learning
- Faculty support services
- Strong rational fo distance education the correlates to the mission of the institution
- Appropriate tools and media
- Reliability and technology
Implementation of guidelines for course development and review of instructional materials
Chaney, B. Eddy, J. Dorman, S., Glessner, L., Green, B., Lara-Alecio, R. A primer on quality indicators of distance education. Health Promotion Practice OnlineFirst. Oct. 9, 2007.
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Coaching - Student-teacher Interaction and Prompt Feedback
- What is coaching?
- One-to-one interaction with a highly trained Certified Health Education Specialist and CDCynergy Social Marketing Train the Trainer with over 28-years experience in health education, clinical health care and business administration. The coach will work with you to solve problems, insure understanding of concepts, find resources and tools, get additional tailored resources and tools to implement evidence-based, well planned and easily but accurated evaluation of program outcomes.
- Who is the coach?
- Jim Grizzell, MBA, MA, CHES, HFI
- Using evidence-based health promotion for over 28-years
- 10-years of experience teaching online stress management and consumer health academic courses. Coaching is conducted on the telephone through conveniently scheduled appointments.
- Click here for CV (pdf)
- When can I have phone coaching sessions?
- You and Jim will determine how often your session will be
- Monday - Thursday: 9 am and 9 pm Eastern
- Friday: 9 am - 5 pm Eastern
- Saturday and Sunday: 10 am - Noon Eastern
- How do I schedule and cancel appointments?
- Schedule and cancel by email or by leaving a phone voice message
- Use firstname.lastname@example.org and (909) 856-3350
- Live phone scheduling calls between 10 am and 9 pm Eastern
- When will by email questions be answered?
- Email questions will be responded to within 48 hours on weekdays and weekend requests by Tuesday morning.
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CDCynergy's Competitive Advantage
- Extremely pre/post tested
- Distills comprehensive best practices
- Vetted by major players in social marketing
- Over 700 resources
- CDC originated
- Use CDCynergy for funding requests
- Looked on very favorably!!
- Recognized nationally and internationally
BLUF - Bottom Line / Up Front, "Elevator Talk:" get your points across in less than 5 minutes or the time it takes to go 4 floors in an elevator
- Franks AL, Brownson RC, Bryant C, Brown KM, Hooker SP, Pluto DM, et al. Prevention Research Centers: contributions to updating the public health workforce through training. Prev Chronic Dis. 2005 Apr Accessed on Aug 11, 2007. Available from: URL: http://www.cdc.gov/pcd/issues/2005/apr/04_0139.htm.
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